With a non-stop inflow of products and brands in the market, it is not less than hysterical for the buyer to decide which one to go for and which one not to. Under one such market scenario, it is imperative for you to execute your marketing campaign in a unique way.
While developing the blueprint for your coffee shop marketing campaign, please try to figure out the reason people would prefer your outlet. When there are hundreds of outlets opened in the major cities of Australia on a daily basis, what is so special about you? For the companies opening coffee shops with millions of marketing investment alongside, failures in one or two campaigns won’t count at all. But for the small scale business outlets every penny counts!
Try to become resourceful with better answers
Try to realize about the ideal spots where the coffee shops are in demand. Try to get in touch with people and try to know what they actually like, what their taste is? The cheapest way to reach them is via the social networks. Create a page or profile on Facebook, LinkedIn, Instagram or Pinterest. You can also take the help of the Yellow Pages and easily target the audience or a particular city. For instance, if you are planning to open a coffee shop in a specific area of Sydney then explore The Yellow Pages and locate what is there for you in the surroundings.
The key to effective coffee shop marketing
If you try to get the attention of the people by yelling and promoting your brand online and offline, then you will get nothing but a nasty look from the audience. Instead, if you try a unique approach of tagging a sign post outside your coffee shop inviting people in for a general friendly conversation, then it will easily get their attention. You can put a friendly tag like, “let’s talk whether there will be a tax reduction in the upcoming financial year or not.” It is not like people would rush in from the surrounding regions after reading your sign post. But they would like to have a peek as you have mentioned a subject that influence their day to day lives. Don’t forget to do some good research and encourage people to join the dialogue. Now, smartly include your coffee in the conversation and allow them to learn more about your new opened outlet.
Here, you will get the attention of a major segment of the targeted audience as the people who have already joined you for a dialogue will automatically promote you with their mouth publicity. A number of people will know about the new coffee shop opened in the alley from a source they trust. It is not like that people remain desperate for your coffee, or there are no other outlets accessible nearby. People will join you because you are coming up with issues that are an inevitable part of their lives.
It is a far better strategy than wearing a mascot costume and waving hands recklessly just to get public attention.
Conclusion: Things to keep in mind!
In order to perfectly execute one such coffee shop marketing strategy, it is significant to pick up a spot that is away from the chaos. Your sign boards cannot grab the attention of the people in a market that is cramped by hundreds of local vendors.
Also, try to search for hot topics on a periodic basis and do some extensive yet relevant research on that. It is not just about initiating a dialogue, but also providing concrete replies to the questions raised during the conversation.